“You Seein’ This?”
Holiday 2024 was set to be our biggest headset sales period ever — but we were losing 40% of new users within 28 days because they couldn't figure out what to play. So we stopped selling and started showing.
"You Seeing This?!" was a dare disguised as a campaign: raw, irreverent, internet-native creative that let our best content speak for itself across every surface in the Metaverse ecosystem.
From seizure-inducing meme-inspired gorillas, to wielding chickens as weapons, the more unhinged, the more fun, the better.
The result?
• 185M+ impressions
• 25K incremental device activations
• Horizon monthly active users up 2.1%.
But the real standout? A Charli XCX concert that drew 115K RSVPs and doubled our previous attendance records. (Beating out last year’s Sabrina Carpenter concert record.)
We didn't tell them what to play. We made them jealous they weren't already playing it.
