When Facebook (the company) became Meta, the name changed faster than business perception did. Advertisers knew Meta, but didn’t fully understand its value beyond consumer social platforms.

We created Meet Meta—the company’s first global B2B brand campaign—to reposition Meta as a growth engine for businesses through a simple idea: when brands meet Meta’s tools, they meet customers, commerce, and opportunity. Rolled out across film, digital, OOH, social, and major industry events worldwide, the campaign helped rebuild trust, sharpen Meta’s business story, and drive strong brand lift and performance across key global markets.