As a brand Clorox never shied away from getting their hands dirty about getting clean. The nastier the bodily fluid, the more Clorox wanted to tackle the issue. As Creative Director on the Cleaning Division at Clorox, it was a dirty but very fun job to remind people about their iconic bleach brand. From :15 commercials to disruptive non-skippable Youtube videos to :03 hits, we made sure Clorox was synonymous with clean.
Directed by: Brian Billow - O Positive Films
Cannes Film Lion - Shortlist (Distance), Silver Clio (campaign), Andy's, AICP (humor), London International Awards Silver (campaign)
Continuing the trend of unapologetically standing-up for what Clorox believes in: the power of Bleach we cast Nora Dunn of SNL fame to be our no-nonsense voice of the brand. (A move that Seventh Generation decided to mimic a few years later with another SNL alum. Sorry Maya, we were here first.)
Directed by Adam and Dave at Arts & Sciences
Remember VINES??!!